About

Amelia Massage Associates was founded in 1994 by Michael and Nancy Shores. Over the years we have gradually perfected and expanded our massage services with spa services and wellness treatments and today we are the premier massage and facial services salon in Fernandina Beach on Amelia Island.

Opening Hours: 

  •  9:00 am – 6:00 pm
  •  9:00 am – 6:00 pm
  •  9:00 am – 6:00 pm
  •  9:00 am – 6:00 pm
  •  9:00 am – 6:00 pm
  •  10:00 am – 5:00 pm
  •  closed

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Our Team

Michael Shores

 I was born and raised in Atlanta, Georgia and I am blessed to have been the (neglected) child born between an older sister and a younger brother in a “Leave It To Beaver” kind of household. And being the middle child, of course I never got to watch my favorite TV shows. But mother’s “designer homemade cakes” helped dispel my theory of neglect, along with daddy’s love of collecting unusual or antique “stuff” that he and I enjoyed together in the basement on a routine basis. Our man-cave time together still brings pleasant memories of a man taken from us much too soon, at just 50 years of age.

I consider myself a true southerner. Just ask me what part of Atlanta I’m from; I mean the real Atlanta. I was born between Peachtree and West Peachtree Streets, at Crawford W. Long Hospital, just 3 blocks away from where the now famous Varsity hotdog stand began. When I visit my birthplace once or twice a year, I make a point to drop in at the original downtown Varsity for a hotdog and an orange frosty. The sound of the order-takers continually asking, “What’ll ya’ have? What’ll ya’ have? invites special memories of good times with family and friends.

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Nancy Shores

Born in Petersburg, Virginia and adopted at birth by John and Mildred Clay, a construction worker and a nurse who could not conceive children of “their own,” I feel blessed as I reflect on my heritage and heart-warming childhood memories. Strongly influenced from my birth to her death in 1971, my grandmother and namesake, Nancy, remains vivid in my heart, mind, and soul. Early childhood memories include “Granny” referring to me and my biological sister, Claire, as “chosen girls.” And she often told me that I was a “giver.” I think this was the beginning of my desire to make those around me feel special, no matter what.

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Danielle Rohrbaugh

I am a native of Amelia Island and have always enjoyed the easy going lifestyle that our little piece of paradise offers. I am blessed to have accomplished my life-long dream of becoming a Licensed Massage Therapist and practicing my passion right here at home.

Early on, at the age of thirteen, I realized the many healthy benefits of therapeutic bodywork and natural healing therapies ‘first hand.’ I saw many positive outcomes after treating my family members and then began a journey of self-study and research. I didn’t know it then, but I think this was the real beginning of my  “massage school.”

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Molly Gaines

Molly, a Fernandina Beach native and resident for most of her life, became a Licensed Massage Therapist in 2004.

After teaching elementary education for almost a decade, I diversified and became “another kind of teacher.” This time with my hands, my heart, and my caregiving skills all rolled into one career!

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Susan Caples

Originally from Philadelphia, I have enjoyed living in our little piece of paradise, Amelia Island, for 37 years. I have felt like a natural born healer my entire life which makes sense of my steady progression in serving family, friends, our community, and visitors to the island. With a background that includes Physical Education, Health, Recreation, and the Hospitality industries, enrolling in Massage Therapy School at Florida State College of Jacksonville was an easy and natural decision. It was a very positive experience and I am thankful for the critical knowledge and experience that I gained.

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AMA 2018 brochure