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About

Amelia Massage Associates was founded in 1994 by Michael and Nancy Shores. Over the years they have gradually perfected and expanded the massage services with spa services and wellness treatments and today Amelia Massage Associates is the premier massage salon in Fernandina Beach on Amelia Island. In early 2019, after 25 years of service to the community, Michael and Nancy started looking for a successor for the business  and soon after met Kathi Neidig, who literally checked all  the boxes for a perfect passing of the baton. Kathi purchased the business in August of that year, and is now mixing her highly skilled talents with Michael and Nancy’s long time reputation for excellence and a new and exciting future is looking at us under the name Amelia Massage and Bodywork Associates, LLC.

Opening Hours:
Mon: 9:00 am – 6:00 pm
Tue: 9:00 am – 6:00 pm
Wed: 9:00 am – 6:00 pm
Thu: 9:00 am – 6:00 pm
Fri: 9:00 am – 6:00 pm
Sat: 10:00 am – 5:00 pm
Sun: closed
Phone (904) 261-0622
Address: 1890 S 14th St, Fernandina Beach, FL 32034

Our Team

Kathi Neidig

Hailing from a small college town in the middle of cow country, Pennsylvania, Kathi Neidig was always encouraged to be unique.

In her own words: “To promote that uniqueness from birth, my parents named me Mary Kathleen, but always called me Kathi. Spelled with an “i”, just to be different.”

I was raised in a loving home where openness and integrity were common. We went to church on Sunday and my father meditated daily. My mother was organized and involved in the community. Together they helped many people. They raised my sister and me to be kind and giving people; never one to judge, always lending a hand.

I should have known in college that I was meant to be a Massage Therapist.

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Michael Shores

 I was born and raised in Atlanta, Georgia and I am blessed to have been the (neglected) child born between an older sister and a younger brother in a “Leave It To Beaver” kind of household. And being the middle child, of course I never got to watch my favorite TV shows. But mother’s “designer homemade cakes” helped dispel my theory of neglect, along with daddy’s love of collecting unusual or antique “stuff” that he and I enjoyed together in the basement on a routine basis. Our man-cave time together still brings pleasant memories of a man taken from us much too soon, at just 50 years of age.

I consider myself a true southerner. Just ask me what part of Atlanta I’m from; I mean the real Atlanta. I was born between Peachtree and West Peachtree Streets, at Crawford W. Long Hospital, just 3 blocks away from where the now famous Varsity hotdog stand began. When I visit my birthplace once or twice a year, I make a point to drop in at the original downtown Varsity for a hotdog and an orange frosty. The sound of the order-takers continually asking, “What’ll ya’ have? What’ll ya’ have? invites special memories of good times with family and friends.

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Nancy Shores

Born in Petersburg, Virginia and adopted at birth by John and Mildred Clay, a construction worker and a nurse who could not conceive children of “their own,” I feel blessed as I reflect on my heritage and heart-warming childhood memories. Strongly influenced from my birth to her death in 1971, my grandmother and namesake, Nancy, remains vivid in my heart, mind, and soul. Early childhood memories include “Granny” referring to me and my biological sister, Claire, as “chosen girls.” And she often told me that I was a “giver.” I think this was the beginning of my desire to make those around me feel special, no matter what.

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Molly Gaines

Molly, a Fernandina Beach native and resident for most of her life, became a Licensed Massage Therapist in 2004.

After teaching elementary education for almost a decade, I diversified and became “another kind of teacher.” This time with my hands, my heart, and my caregiving skills all rolled into one career!

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Susan Caples

Originally from Philadelphia, I have enjoyed living in our little piece of paradise, Amelia Island, for 37 years. I have felt like a natural born healer my entire life which makes sense of my steady progression in serving family, friends, our community, and visitors to the island. With a background that includes Physical Education, Health, Recreation, and the Hospitality industries, enrolling in Massage Therapy School at Florida State College of Jacksonville was an easy and natural decision. It was a very positive experience and I am thankful for the critical knowledge and experience that I gained.

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Courtney Beckett

Born in Jacksonville, Florida and raised in South Carolina, I am a southern girl through and through. I answer to “yʼall have any appointment openings today?” with “yessir” and “yesʼm” and enjoy meeting our new clients who come from all walks of life and from all over the country. Amelia Island draws very interesting people to us which makes my ‘workʼ even more fun and interesting. I guess you could say I never met a stranger.

Going back to my choice to put my heart, my hands and my spirit to work professionally, I really had no idea how much I would love massage therapy until

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AMA brochure

 

Service Menu

SERVICE MENU

PRICES SUBJECT TO CHANGE WITHOUT NOTICE.
24 HOUR CANCELLATION NOTICE REQUIRED 


• MASSAGES •

GENTLE HANDS
Traditional Swedish techniques.
$80 for 60 minutes / $115 for 90 minutes – Gift Certificates 

FIRM HANDS
Massage of deeper layers of muscle tissue to include Trigger Point Therapy if applicable.
$85 for 60 minutes / $120 for 90 minutes – Gift Certificates

PRENATAL MASSAGE
Mother must have completed her first trimester. Promotes overall wellness for mother and baby.
$80 for 60 minutes / $115 for 90 minutes – Gift Certificates 

MINI MASSAGE
For the busy, ‘on the go’, person who needs massage for specific problem areas.
$50 for 30 minutes – Gift Certificates 

HOT STONE MASSAGE
For the person who needs massage for specific problem areas. Enhanced with Hot Stones
$105 for 60 minutes / $140 for 90 minutes – Gift Certificates 

• THERAPY •

HEAVY HANDS
For the athlete and for anyone who needs to maintain a more physical lifestyle. Faster, more rigorous techniques to include stretches.
$90 for 60 minutes / $125 for 90 minutes – Gift Certificates 

DEEP FEET ASHIATSU
Very corrective, luxurious deep tissue massage for pain in the shoulders, back, and lower body. Performed with the therapist’s feet while the client is in the prone position. Specially attached ceiling bars guide the therapist in applying long, compressive, soothing stokes to the body. Recommended therapy for athletes and for those who require deeper bodywork.
$90 for 60 minutes – $125 for 90 min. – Gift Certificates 

LIFE COACHING
$125 for 60 minutes – Gift Certificates 

REIKI
Ancient Japanese and Chinese healing energy technique used to balance the client and allow them to heal thru the energy Healing Force around us. The practitioner uses their hands so that the energy flows into the body of the client creating quiet and peace within the body. It may also create relaxation and help to reduce pain.
60 min. Session $65 – Gift Certificates

THAI ON THE TABLE
Fully clothed while receiving assisted Yoga and stretching positions for a uniquely relaxing experience. No oils or lotions required. Wear comfortable, loose clothing.
$90 for 60 minutes/$125 for 90 minutes – Gift Certificates


PACKAGES 

MIXER
Create your own Spa Day with 5% off two consecutive services or 10% off three or more.

SIXER
Book and Buy 6 sessions for the next three months and save 5%.

CUPPING
Gentle application of suction cups to chronic, painful or overused problem areas of the body to aid in the reduction of inflammation and the release of toxins from the body.
$20 per part

SALT POLISH
$20 per part

DISCOUNTS

• 5% DISCOUNT ON TWO CONSECUTIVE SERVICES

• 10% ON THREE OR MORE CONSECUTIVE SERVICES

• 5% DISCOUNT ON BUYING AND BOOKING OF A SIX-PACK

• 10% DISCOUNT ON BUYING AND BOOKING OF A TWELVE PACK

• 10% OFF FOR FIRST RESPONDERS, MILITARY, CARE GIVERS AND SENIORS ON MONDAY, TUESDAY AND WEDNESDAY

Gift Certificates

Gift Certificates

The Gift Certificate Amounts Correspond directly with the Menu of Services offered. Add your preferred selection(s) to the Shopping Cart, then Proceed to Checkout. Payment is Processed on Paypal’s Secure Server, which can be used with any credit or debit card – WITHOUT HAVING TO OPEN A PAYPAL ACCOUNT!

Note: Shipping information is a PayPal requirement. Gift Certificates are NOT mailed. 

CLICK HERE TO PRINT YOUR CERTIFICATE AFTER RETURNING FROM THE PAYPAL PAGE.



• Covers the following service: Mini Massage 

 

 

Price: $50.00
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• Covers the following service(s): Foot Reflexology, or Electromagnetic Heat Lamp & Herbs Therapy

$65 Gift Certificate

Price: $65.00
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• Covers the following service(s): a 50 minute Reiki session


$70 Gift Certificate

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• Covers the following service(s): Relaxation-, or Deep Tissue-, or Sports- or Prenatal Massage Therapy Session

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• Covers the following service(s): Ashiatsu Oriental Bar Therapy

Price: $85.00
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• Covers the following service(s): Manual Lymphatic Drainage or 50 Minute Thai on the Table Session 

$90 Gift Certificate

Price: $90.00
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• Covers the following service(s): 80 minute Reiki Session

$100 Gift Certificate

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• Covers the following service(s): 80 minute Relaxation-, or Deep Tissue-, or Sports- or Prenatal Massage Session

$105 Gift Certificate

Price: $105.00
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• Covers the following service(s): an 80 Minute Thai On The Table Session

$120 Gift Certificate

Price: $120.00


• Covers the following service(s): 80 minute Healing Rhythm Escape Spa Package

$140 Gift Certificate

Price: $140.00
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• Covers the following service(s): Head to Toe Escape Spa Package

$150 Gift Certificate

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• Covers the following service(s): 50 Minute Couples Massage Session

$160 Gift Certificate

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• Covers the following service(s): 80 Minute Couple Massage Session

$220 Gift Certificate

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